Streamlined data collection processes for improved efficiency and more accurate planning outcomes.
Implemented process improvements that increased overall operational efficiency in the planning department.
Leveraged analytical tools to identify trends, opportunities, and threats within the industry landscape.
Managed multiple priorities effectively, consistently achieving deadlines while maintaining a high level of attention to detail in all deliverables produced.
Developed comprehensive business models for various scenarios, providing valuable insights for executive leadership.
Increased forecast reliability by continuously monitoring plan adherence against actual results, refining methodologies as needed based on performance outcomes.
Finance Analyst
Banco Ganadero
06.2024 - 12.2024
Compiled data, reports and year-end audit information.
Strengthened internal communication between finance department and other business units, fostering collaboration towards shared objectives.
Compiled and coordinated financial data for analysis and reconciliation.
Improved financial operations with careful, in-depth analysis and proactive recommendations for improvement.
Marketing Team Leader
Banco Ganadero
06.2022 - 05.2024
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Fostered a creative atmosphere within the team, encouraging idea sharing and innovation in campaign development.
Mentored junior team members and provided guidance on best practices in marketing techniques.
Integrated social media advertising into overall strategy, amplifying brand reach and engagement levels among target audiences.
Digital Marketing Executive
Banco Ganadero
01.2021 - 05.2022
Planned and executed web, SEO, database marketing and social media advertising campaigns.
Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
Increased website traffic by implementing search engine optimization strategies and keyword research.
Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
Built strong relationships with industry partners through networking events, sponsorships, and collaborations.
Onboarding Specialist
Banco Ganadero
01.2020 - 12.2020
Reduced response time to customer inquiries by implementing efficient workflow processes.
Reported high level of data quality metrics to staff and management.
Assisted in developing strategies for increasing retention rates through data-driven insights into customer behavior patterns.
Educated clients on best practices for using products or services, ensuring they derived maximum value from their investments over time.
Collaborated with cross-functional teams to address systemic issues impacting the customer experience.
Analyzed customer feedback to identify trends and make recommendations for process improvements.
Credit Analyst
Banco Ganadero
05.2019 - 12.2019
Assessed credit risk and analyzed financial statements.
Analyzed customer data such as financial statements to determine level of risk involved for extending credit.
Analyzed credit scores to determine borrowers' creditworthiness.
Reviewed credit reports to comprehensively view borrowers' credit history and identify potential red flags.
Collaborated with cross-functional teams for comprehensive client assessments, supporting informed decisionmaking.