Nashira Dianne Malaga Escobar
Cochabamba
Summary
Marketing and advertising professional with 4+ years of experience designing and executing digital and visual marketing strategies for Hispanic supermarkets in the U.S. Specialized in store openings, omnichannel campaigns (social media, Google Ads, email, and SMS marketing). Skilled in remote vendor management, event coordination, and customer experience optimizationSIONAL
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
TAPATÍA SUPERMARKET
Marketing & Advertising
10.2021 - Current
- Coordinated communication with key vendors (U Printing, Great Impression) to ensure consistency in campaigns and store materials.
- Designed and implemented omnichannel digital campaigns (Google Ads, Mailchimp, SMS Marketing), increasing customer engagement and reach.
- Organized store openings and local promotions, boosting customer participation and brand visibility.
- Developed and programmed digital menus using Scala.
- Managed strategic content for social media platforms.
- Created web design (structure and visual style) and applied graphic design to flyers, banners, menus, packaging, gift cards, and POP materials.
- Developed complete visual identity and branding for the supermarket.
LUPITAS BAKERY / EDS FOOD STORE
Marketing / Visual Design
10.2021 - Current
- Designed brand books, visual identity, and packaging to support brand expansion.
- Executed promotional campaigns for local and Mexican products, increasing visibility and customer engagement.
- Implemented strategies to improve customer reviews and overall experience.
- Ensured brand consistency across all platforms and materials.
PREVIOUS EXPERIENCE IN BOLIVIA
Marketing & Advertising
2016 - 2023
- Designed and executed branding, marketing plans, and promotional campaigns for brands such as Don Miguel Catering, Heladería Oggi, and Dádiva Bolivia.
- Coordinated urban and awareness campaigns, including EnBICIate (urban mobility) and Bee Project (NASA Space Apps), driving participation and visibility.
- Produced a short film for the 48 Hours Film Project and contributed to creative projects in visual communication.
Education
Marketing & Advertising
Universidad Privada Franz Tamayo
Cochabamba12-2021
High School -
AMERICAN INSTITUTE
Cochabamba12-2017
Skills
- Digital Marketing: Google Ads, sponsored content
- Email Marketing (Mailchimp), SMS Marketing (SimpleTexting)
- Social media management & campaign strategies
- Graphic design, branding & web design
- Video editing: Premiere, CapCut, Canva
- Digital menu programming (Scala)
- In-store advertising & POP materials (flyers, packaging)
- Voiceover and content presentation on social media
- Customer service at events and stores
- Remote coordination with US-based vendors
PREVIOUS EXPERIENCE IN BOLIVIA
- Designed and executed branding, marketing plans, and promotional campaigns for brands such as Don Miguel Catering, Heladería Oggi, and Dádiva Bolivia.
- Coordinated urban and awareness campaigns, including EnBICIate (urban mobility) and Bee Project (NASA Space Apps), driving participation and visibility.
- Produced a short film for the 48 Hours Film Project and contributed to creative projects in visual communication.
Certification
- Escala - Posicionamiento Digital SEO
- Franz Tamayo - Storytelling
- Franz Tamayo - Workshop Creativo
- Ucatec - Trade marketing y merchandising
- Ucatec - Marketing para redes sociales
- Franz Tamayo - Branding
Languages
Español
Native or Bilingual
English
Limited Working
Portuguese
Limited Working
Timeline
TAPATÍA SUPERMARKET
Marketing & Advertising
10.2021 - Current
LUPITAS BAKERY / EDS FOOD STORE
Marketing / Visual Design
10.2021 - Current
PREVIOUS EXPERIENCE IN BOLIVIA
Marketing & Advertising
2016 - 2023
Marketing & Advertising
Universidad Privada Franz Tamayo
High School -
AMERICAN INSTITUTE
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