MONICA ARANIBAR CESPEDES
Marketing And Project Management
Cochabamba
Summary
Results-driven professional with a proven track record in developing and managing relationships between organizations, collaborators, and clients. Expertise in quickly understanding market dynamics and aligning company mission and objectives with client needs. Demonstrated ability to communicate effectively with stakeholders, leading to increased customer satisfaction and business growth. Recognized for leveraging insights to drive strategic initiatives that enhance operational efficiency and foster collaboration.
Overview
25
25
years of professional experience
Work History
University Professor
UPB
9 2017 - Current
- Tasked with enhancing student engagement and academic performance in the fields of branding, digital marketing strategy, and product development
- To deliver high-quality education that aligns with industry standards
- Developed and implemented innovative course materials, integrated real-world case studies, and facilitated hands-on projects for both undergraduate and postgraduate students
- Achieved a 95% student satisfaction rate and improved overall course ratings, with several students securing internships and job placements in leading firms.
Junior Underwriter
HomeRiver Group - Andes Team
05.2021 - Current
- Needed to streamline the rental application process for multiple markets while ensuring effective communication
- To improve processing efficiency and applicant satisfaction
- Established clear communication channels with rental applicants, property managers, and leasing agents, and utilized data analysis to identify process bottlenecks
- Reduced application processing time by 30%, leading to enhanced client satisfaction and increased application throughput.
Category Manager
ASTRIX S.A.
04.2007 - 08.2017
- Oversaw strategic and operational marketing for the personal care category amid a competitive market landscape
- To drive brand value, sales growth, and innovation
- Led cross-functional teams in developing marketing strategies, managed a substantial budget, and collaborated with digital, creative, and media agencies on impactful campaigns
- Achieved a 125% increase in sales growth year-over-year and successfully launched 12 new products, enhancing market share.
Brand Manager
Proesa S.A.
02.2006 - 02.2007
- Represented the Plusbelle brand in a developing market
- To strengthen brand presence and awareness
- Conducted market research to identify consumer needs and tailored marketing strategies accordingly, resulting in targeted campaigns and promotional activities
- Increased brand awareness by 5%.
Brand Manager
Industrias de Aceite S.A.
11.1999 - 10.2005
- Managed multiple household brands in a competitive environment
- To enhance brand positioning and drive sales
- Developed and executed marketing plans for OSO, UNO, and Bolivar brands, focusing on consumer engagement and promotional initiatives
- Successfully grew brand market share by 30% and achieved recognition as a leading household brand in the region.
Education
Commercial Engineering Bachelor Degree -
UNIVERSIDAD PRIVADA DEL VALLE
Cochabamba, BoliviaInternational Commerce Diploma - undefined
UNIVERSIDAD DE CHILE
Santiago, ChileService Management Diploma - undefined
UNIVERSIDAD ADOLFO IBAÑEZ
Santiago, ChileMaster Business Administration Marketing mention - undefined
UNIVERSIDAD PRIVADA BOLIVIANA
Cochabamba, BoliviaMarketing Management Masters - undefined
Business School EOI
Jerez de la Frontera, SpainSkills
Strategic Sales & Brand Development: Proven experience leading multiple projects that drive brand growth and market penetration
Product Ownership & R&D: Expertise in overseeing product development initiatives, ensuring alignment with market needs and company objectives
Pricing & Advertising Strategies: Thorough understanding of competitive pricing models and effective advertising techniques to maximize ROI
Pressure Management & Multitasking: Demonstrated ability to thrive in high-pressure environments while managing multiple priorities effectively
Business Investment Assessment: Strong skills in evaluating business investments and their potential benefits to inform strategic decision-making
Independent Troubleshooting: Ability to identify and resolve issues autonomously, contributing to operational efficiency
Sales Motivation & Management: Experience in motivating sales teams to exceed targets and enhance overall performance
Digital Marketing Proficiency: Solid understanding of digital marketing strategies, including social media, SEO, and content marketing
Languages
Spanish
Native language
English
Advanced
C1
Timeline
Junior Underwriter
HomeRiver Group - Andes Team
05.2021 - Current
Category Manager
ASTRIX S.A.
04.2007 - 08.2017
Brand Manager
Proesa S.A.
02.2006 - 02.2007
Brand Manager
Industrias de Aceite S.A.
11.1999 - 10.2005
University Professor
UPB
9 2017 - Current
Commercial Engineering Bachelor Degree -
UNIVERSIDAD PRIVADA DEL VALLE
International Commerce Diploma - undefined
UNIVERSIDAD DE CHILE
Service Management Diploma - undefined
UNIVERSIDAD ADOLFO IBAÑEZ
Master Business Administration Marketing mention - undefined
UNIVERSIDAD PRIVADA BOLIVIANA
Marketing Management Masters - undefined
Business School EOI
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