Martha Verónica Romero Salazar
Bachelor's Degree In Business Administration
Summary
Creative with expert team leadership, planning, and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.
Overview
12
12
years of professional experience
Work History
Certified Travel Consultant
Archer Group
06.2024 - Current
- Streamlined booking processes for quicker turnaround times, enhancing overall client experience.
- Stayed updated on global events affecting travel conditions like weather disruptions or political situations enabling informed decision-making for clients.
- Boosted client satisfaction by providing personalized travel recommendations and offering unique experiences tailored to individual preferences.
- Improved agency revenue by consistently upselling services such as travel insurance, car rentals, and tour packages.
Head of Marketing and Advertising
Christian Automotors S.A.
8 2015 - 6 2020
- Established relationships with key stakeholders within the organization to foster collaboration among departments.
- Led advertising campaigns for successful product launches, resulting in increased sales and market share.
- Increased brand awareness by developing and executing comprehensive marketing strategies.
- Oversaw the creation of print materials such as brochures and direct mail pieces, driving leads and sales growth.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed campaigns, led design, and tracked results.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Wrote engaging and creative press releases for each promotion.
- Collaborated with media representatives to optimize coverage of special events.
- Utilized e-mail, social media, radio and TV to highlight products and services.
Regional Sales Manager
Editorial Canelas - Periódico Los Tiempos
02.2015 - 08.2015
- Increased customer satisfaction levels by consistently monitoring service quality and addressing concerns promptly.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Built relationships with customers and community to establish long-term business growth.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Marketing Specialist
La Boliviana Ciacruz Seguros S.A.
10.2012 - 11.2014
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Streamlined communication processes, leading to improved collaboration between departments.
- Tracked trade show expenses to maintain budget.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Developed loyalty programs, fostering long-term customer relationships and repeat business.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Generated reports to support development and implementation of marketing plans.
- Created customized marketing materials to increase product awareness.
Education
No Degree - Computer Programming, Specific Applications
Universidad Franz Tamayo - Crehana
Online 05.2001 -
M.D. - Business Administration And Management
UNIVERSIDAD PRIVADA BOLIVIANA - USACH - LA PAZ- CHILE
BoliviaBachelor of Science - Business Administration
UNIVERSIDAD CATOLICA BOLIVIANA SAN PABLO - LA PAZ
MARKETING EXPERT - MARKETING
KOTLER BUSINESS PROGRAM - ONLINE
Online09.2020
No Degree - Social Media Strategy
INSTITUTO 11 - MASTER MUÑOZ - MEXICO - ONLINE
Online04.2020
Skills
Team Leadership
Strategic Planning
Customer Relationship Management (CRM)
Verbal and written communication
Negotiation
Analytical Skills
Adaptability
Problem Resolution
Task Prioritization
Interpersonal Skills
Attention to Detail
Written Communication
Interpersonal Communication
Itinerary Planning
Hotel booking
Client Relationship Building
Languages
Spanish
Native language
INGLES
Advanced
C1
References
- CARMEN SANCHEZ, Subgerente de Marketing, La Boliviana Ciacruz Seguros, 72028611, carmen.sanchez@lbc.com
- CLAUDIO JACIR VACADIEZ, Subgerente Comercial, Christian Automotors S.A., 76005640, claudio@christian.com.bo
Interests
Reading
Travel
Read and Travel
I like spiritual and personal development literature. I like to travel because I want to learn about customs and cultures around the world.
Timeline
Certified Travel Consultant
Archer Group
06.2024 - Current
Regional Sales Manager
Editorial Canelas - Periódico Los Tiempos
02.2015 - 08.2015
Marketing Specialist
La Boliviana Ciacruz Seguros S.A.
10.2012 - 11.2014
No Degree - Computer Programming, Specific Applications
Universidad Franz Tamayo - Crehana
05.2001 -
Head of Marketing and Advertising
Christian Automotors S.A.
8 2015 - 6 2020
M.D. - Business Administration And Management
UNIVERSIDAD PRIVADA BOLIVIANA - USACH - LA PAZ- CHILE
Bachelor of Science - Business Administration
UNIVERSIDAD CATOLICA BOLIVIANA SAN PABLO - LA PAZ
MARKETING EXPERT - MARKETING
KOTLER BUSINESS PROGRAM - ONLINE
No Degree - Social Media Strategy
INSTITUTO 11 - MASTER MUÑOZ - MEXICO - ONLINE
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