Isabel Romero Ruiz
Marketing Coordinator
La Paz,Bolivia
Summary
Dedicated Marketing Coordinator offers detailed planning, scheduling and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating development of collateral. Well-organized and diligent with good communication and team leadership abilities.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Nimdzi Insights
08.2021 - Current
- Coordinate content, conduct social media copywriting, and implement content marketing strategies
- Communicate with Community Partners to foster relationships and collaborations
- Drive lead generation initiatives to support business growth
- Execute Email Marketing and Social Media Ads campaigns
- Serve as the Product Manager for the C-Suite HotSeat Show, a collaborative project with MultiLingual Media
- Collaborate with cross-functional teams to plan and execute campaigns across multiple channels
- Update landing pages on WordPress: adding content, updating information.
Marketing Excecutive
Urubó Village S.A.
02.2021 - 08.2021
- Created daily social media content for a strong brand presence on Facebook and Instagram.
- Assisted in organizing events with BTL marketing strategies.
- Managed community engagement on various social media platforms.
- Developed compelling Facebook advertisements (Lead Ads) for real estate agents and projects.
- Analyzed campaign results, identified insights, and generated data-driven strategies.
- Designed innovative branding materials, including brochures, flyers, and banners.
- Collaborated with the sales team on targeted promotions and incentives.
- Provided exceptional customer service and managed community engagement.
Marketing Manager
Genesis Global Services LLC
La Paz, Bolivia
09.2020 - 01.2021
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Managed social media accounts and campaigns.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Developed social media marketing strategies to help brand company and increase sales.
- Generated ideas to increase sales through creative promotions.
Marketing Analyst
UltraCasas.com (Ultra)
04.2019 - 12.2019
- Collaborated with creative teams on effective digital marketing campaigns across channels.
- Managed social media accounts with content calendars, engagement, and contest initiatives.
- Created media campaigns and analytics reports to inform account managers.
- Researched market trends related to product categories and target demographics.
- Participated in brainstorming sessions for new product/service ideas and initiatives.
- Monitored social media activity and website traffic.
Education
Master Degree - Digital Marketing and Social Media
IE Business School
Spain06.2022
Bachelor of Administrative Studies - Business Administration
Universidad Privada Boliviana (UPB)
Bolivia12.2016
Skills
- Teamwork and Collaboration
- Copywriting
- Planning and Coordinating
- Market Research
- Social Media
- Campaign Management
- Customer Service
- Proofreading
- Project Management
- Digital Marketing
- Branding
- Analytics and Reporting
- Facebook, Instagram, LinkedIn
- Community Management
Languages
Spanish, first language
English, B1
Languages
Spanish
First Language
English
Upper Intermediate (B2)
B2
Certification
- The Strategy of Content Marketing - Coursera
- Design Thinking for Innovation - Coursera
- Digital Marketing Pillars - Coursera
- Social Media Strategies - Coursera
- Marketing Strategist Specialist - Camara de Comercio Empresarial
Timeline
Marketing Coordinator
Nimdzi Insights
08.2021 - Current
Marketing Excecutive
Urubó Village S.A.
02.2021 - 08.2021
Marketing Manager
Genesis Global Services LLC
09.2020 - 01.2021
Marketing Analyst
UltraCasas.com (Ultra)
04.2019 - 12.2019
Master Degree - Digital Marketing and Social Media
IE Business School
Bachelor of Administrative Studies - Business Administration
Universidad Privada Boliviana (UPB)
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