Cristian Lopez

• Define and execute the sales and retention strategy across Latin America and Brazil, aligning team objectives with the company's OKRs.
• Lead projects focused on customer lifecycle management, process optimization, and sales enablement.
• Supervise a growing organization of 35 sales managers and 3 team leaders, ensuring high performance through coaching, training, and clear goal-setting.
• Oversee administrative and operational processes to ensure efficient reporting, forecasting, and resource allocation.

Key Achievements:

• Increased customer retention rate from 33% to 66% within two years.
• Generated $4.3M in recurring revenue through repeat sales, while growing retention.
• Reduced customer churn by 30% by introducing targeted retention strategies.
• Scaled the sales leadership team from 10 to 35 managers, building a strong middle-management layer.
• Increased the AOV from 120$ to 250$ by upselling strategies.

• Supervised a team of 10 sales managers, ensuring adherence to sales processes, KPIs, and company policies.
• Coordinated daily operations, guaranteeing smooth execution of sales, and retention strategies.
• Led the onboarding, training, and performance monitoring of new team members.
• Acted as the main point of contact between sales managers and senior leadership, providing feedback, and operational insights.
• Supported the development and implementation of retention strategies by ensuring consistent execution across the team.

Key Achievements:

• Successfully onboarded and coached over 10 new managers, contributing to team growth and stability.
• Improved operational efficiency by streamlining workflows and reporting processes.
• Played a key role in scaling the sales department, preparing the structure that later supported a 3x increase in management staff.

• Managed a portfolio of recurring clients, ensuring consistent repeat sales, and high customer satisfaction.
• Focused on retention and account growth, driving loyalty through strong relationship management.
• Ensured flawless execution of sales processes, maintaining accuracy in reporting and forecasting.
• Coordinated with customer support and operations teams to secure smooth order fulfillment and client experience.

Key Achievements:

• Generated an average of $20K in monthly revenue through repeated sales.
• Overachieved sales targets consistently throughout my tenure.
• Contributed significantly to the company’s retention-driven revenue growth, reducing churn, and strengthening client portfolio stability.

• Launched and scaled operations from zero in Córdoba, Rosario, and Santa Fe.
• Recruited 3,000 service providers, and generated a 50,000-client marketing database.
• Achieved operational stability in six months, opening two fully functional offices.