CHEN YOGEV
London,
Summary
Results-oriented marketing professional with 15 years of experience in performance optimization, data-driven strategy, and omnichannel campaign execution. Skilled in driving revenue growth through strategic planning, cross-functional collaboration, and stakeholder engagement. Proven track record of elevating brand visibility and enhancing customer engagement across digital, retail, and wholesale environments. Adept at turning market and consumer insights into actionable plans, delivering end-to-end campaign success from concept to analysis.
Overview
15
15
years of professional experience
Work History
Campaign Measurement Analyst
SPOTIFY
London
10.2024 - Current
- Analyse campaign performance data (1P & 3P – Nielson, Kantar) to provide actionable insights and recommendations for optimizing advertiser campaigns and driving revenue growth
- Identify root causes behind underperforming metrics, delivering clear, data-driven explanations and recommendations to Sales and partner teams
- Develop deep understanding of campaign measurement solutions (brand lift, online conversion) and translate complex data into impactful reports for advertisers
- Proactively research industry trends and competitive insights to inform campaign strategies and share knowledge with Marketing, Sales and Client Success Managers
Senior Campaign Manager
THE WHISKY EXCHANGE
London
07.2023 - 09.2024
- Led end-to-end execution of omnichannel marketing campaigns and product launches, collaborating effectively with cross-functional teams (channel owners, content, creative, PR, Brand)
- Defined, built and delivered the annual omnichannel marketing plan, utilising audience insights and market trends to inform strategy and creative development
- Developed data-driven creative briefs, set success metrics, monitored performance and made insight-driven optimisations to maximise ROI
- Collaborated with insights team and partners to deepen understanding of consumer behavior, using data to inform impactful marketing strategies.
Display & YouTube Video Specialist
GOOGLE
London
04.2022 - 07.2023
- Developed and implemented Display & Video campaign strategies, aligning with client objectives to drive viewership, engagement and conversions
- Consulted clients on asset production, creative strategies, product opportunity sizing and remarketing to optimise campaign performance
- Managed measurement plans, tracked business impact and generated insights to scale successful initiatives
- Generated reports covering platform insights, brand lift surveys and KPI performance metrics, delivering actionable recommendations
Brand, CRM & Affiliate Manager
SMARTRIKE
London
10.2020 - 05.2022
- Developed brand strategy and communication, creative and media activities across all marketing channels
- Led email marketing strategy, including content calendars, newsletters, segmentation and automated flows
- Managed cross-functional teams to ensure consistent brand messaging and campaign execution
- Measured and reported campaigns performance, analysing ROI and KPIs to optimise strategies
E-Commerce & CRM Manager
OPATRA
London
11.2019 - 06.2021
- Developed and launched high-impact email campaigns, resulting in immediate revenue gains
- Analysed consumer insights, trends and needs to inform marketing strategy and optimise customer journey
- Created and optimised email content to enhance customer value and foster brand loyalty
- Conducted ongoing campaign metrics analysis and implemented enhancements to improve performance
SEO Content Manager
LADBROKES CORAL GROUP
London
10.2018 - 10.2019
- Increased brand awareness through editorial, outreach and PR content strategies targeted at sports and gaming enthusiasts
- Developed outreach campaigns to drive organic traffic and engagement around core sporting events
- Optimised website content for SEO, ensuring compliance with gaming policies through collaboration with cross-functional teams
Marketing Manager
ORCAM UK LTD (Start-Up Tech)
London
11.2017 - 10.2018
- Implemented marketing strategies to achieve goals, brand awareness and lead generation
- Planned and executed email marketing campaigns to convert leads and upsell existing customers
- Managed PR agency relationships and communications strategy for increased media coverage
Global PR & Media Manager
SMARTRIKE
London
10.2014 - 08.2017
- Implemented annual global marketing plans encompassing a 360 marketing communication approach across PR, digital, social media, website and print
- Developed educational, editorial and PR content for website and social media posts
- Managed partnerships with bloggers, influencers, vloggers and celebrities to enhance brand reach
- Planned TV campaigns, including production, photoshoots, creative, editing, translation and narration
- Collaborated with major retailers such as Toys R Us, Babies R Us, Mothercare, Smyths, Argos, Target and Walmart to optimise online presence and drive sales performance
Marketing Manager
ISS Facility Services
Tel Aviv, Israel
10.2010 - 10.2014
- Established the company’s market position and brand identity
- Managed the digital presence, overseeing the corporate website and its content development
- Prepared high-level business proposals, delivering presentations to major clients
- Developed promotional materials and catalogues to support sales and buyer initiatives
- Managed a multimillion-pounds budget, leading branding and strategic development
Education
Bachelor of Arts - Business Administration: Marketing, Advertising and Information Systems
College of Management
Israel01.2011
Skills
- Strategic Planning
- Digital Marketing
- Omnichannel Campaign Management
- Data Analysis
- Performance Optimisation
- Video Marketing
- Audience segmentation
- Brand Lift Measurement
- Stakeholder Management
Languages
Fully bilingual in English and Hebrew
Technical Skills
MS Office Suite, Google Analytics, Google Ads, Google Search Console, Shopify, Magento 2, Klaviyo, ShareAsale, SEMRush, Big Query, Tableau, AHRefs, Asana, Slack, Trello, Basecamp, Confluence, Jira
Timeline
Campaign Measurement Analyst
SPOTIFY
10.2024 - Current
Senior Campaign Manager
THE WHISKY EXCHANGE
07.2023 - 09.2024
Display & YouTube Video Specialist
GOOGLE
04.2022 - 07.2023
Brand, CRM & Affiliate Manager
SMARTRIKE
10.2020 - 05.2022
E-Commerce & CRM Manager
OPATRA
11.2019 - 06.2021
SEO Content Manager
LADBROKES CORAL GROUP
10.2018 - 10.2019
Marketing Manager
ORCAM UK LTD (Start-Up Tech)
11.2017 - 10.2018
Global PR & Media Manager
SMARTRIKE
10.2014 - 08.2017
Marketing Manager
ISS Facility Services
10.2010 - 10.2014
Bachelor of Arts - Business Administration: Marketing, Advertising and Information Systems
College of Management
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