Performance Media Buyer Manager specialized in lead generation for small and medium sized businesses and ecommerce retail clients in lesser degree. With 4 years of experience already in the digital marketing industry, currently leading a team of 4 media buyers managing around 65+ accounts spending from $40/day to $1000/day.
Hi, I’m
Carlos Navarro
Performance Media Buyer Manager
Summary
Overview
4
years of professional experience
1
Certification
3
Languages
Work History
Creators Collective
Media Buyer Manager
03.2023 - Current
Job overview
- Started as performance media buyer specialized in lead generation through Facebook Ads and Google Ads for small and medium sized businesses. Got promoted to Media Buyer Manager in December 2023
- Currently managing a team of four media buyers with a list of 65+ clients across the US and Canada, mostly autostyling, med spa, home improvement, gyms and some ecommerce clients.
- In charge of writing and implementing SOPs to improve optimization procedures, ad copywriting and general marketing strategy for the media buyer team.
- Worked with a Senior Media Buyer Consultant Paul Cassimus and managed to increase client retention rate, and reduce average CPL of autostyling clients from 50$/Avg to $35/25. And for gyms from an average of $25/lead to $9-10/lead across dozens of accounts.
- Worked alongside the Client Success Engineers team to improve existing SOPs and improve communication between clients, account managers and media buyers to increase lead quality.
- I also managed directly the biggest clients with a spend of $400 to $1000/Day across Meta and Google, and indirectly managed at least $80.000/month budgets across all 65+ accounts spending from $40/day up to $200/day.
- Tech Stack: Monday.com, Slack, Jira Work Management, Semrush, Jasper.ai, GoHighLevel, Hubspot, Adspy, Wordpress, ChatGPT, Midjourney.
Martial Arts Marketing Agency
Google Ads Specialist
07.2022 - 03.2023
Job overview
- Worked with 30+ small local business accounts spending around $10.000/Month in total, specialized in lead generation.
- Worked doing mainly Search, Display, Call Ads & Google Guaranteed ads for 30+ accounts.
- Improved results and decreased the CPL from an $30-35 average, to a $25-$28/lead with Search and Display campaigns.
- Worked with the GoHighLevel team to optimize landing pages and CRM automations.
Zafha LLC
Digital Marketing Strategist
05.2021 - 07.2022
Job overview
- Worked as a generalist helping with mostly GoHighLevel automations, landing page framework designs, copywriting and content creation for SEO and ads.
- Worked along the design team to create beautiful and high-converting landing pages and coordinated with the web development team to implement tracking such as Google Analytics, Google Tag Manager, Pixels.
- Worked with the Marketing Director to develop seamless landing page and web experiences that convert for our clients in the tourism and professional services industries.
- Tech Stack: Slack, Jira Work Management, GoHighLevel, Semrush, Rytr, Google Analytics, Google Search Console, Wordpress.
Dosis Creative Agency
Media Buyer
09.2020 - 05.2021
Job overview
- Managed all the agency's facebook ads clients spending around USD 10.000/Month across all accounts.
- Worked with the video editor and graphic design team to create highly converting ads for our real estate and automotive clients.
- Worked with well-known brands in the country such as BMW, BMW Motorrad, Lubrax among other international and local brands.
- In charge of weekly and monthly reporting for all clients and held meetings with the managers.
Dosis Creative Agency
Account Manager
06.2020 - 09.2020
Job overview
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
Education
American Marketing AssociationUSA
Certification from Digital Marketing Professional
05.2001
University Overview
Skills
Certification
Digital Marketing Professional - AMA
Timeline
Media Buyer Manager
Creators Collective
03.2023 - Current
Google Ads Specialist
Martial Arts Marketing Agency
07.2022 - 03.2023
Digital Marketing Professional - AMA
09-2021
Digital Marketing Strategist
Zafha LLC
05.2021 - 07.2022
Media Buyer
Dosis Creative Agency
09.2020 - 05.2021
Account Manager
Dosis Creative Agency
06.2020 - 09.2020
American Marketing Association
Certification from Digital Marketing Professional
05.2001
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